Label Jiyani’s products are environmentally sustainable & constantly supporting slow & conscious fashion. Embodying the age-old tradition of “Chikan” a.k.a embroidery, our priority is to stay rooted to one of India’s oldest culture and to restore the hand loom technique with a modern twist, hence, bringing forth the best of both the worlds. A collection that’s proudly Indian & empowers the Indian Craftsmanship.     Chikankari is said to be one of the most ancient and traditional art of embroidery. The simple and precise handwork on the garment, gives it a very subtle, classy feel that modern embroidery techniques lack....

Women Empowerment:- “An empowered woman is someone who feels deeply & loves fiercely” The position and status of women all over the world has risen incredibly in the 20th century. Women want to have for themselves the same strategies of change which menfolk have had over the centuries such as equal pay for equal work. Their quest for equality has given birth to the formation of many women’s associations and launching of movements. For a long time women in India remained within the four walls of their household. Their dependence on menfolk was total. PM Narendra Modi’s dream for self-reliance...

Label Jiyani a product of immense efforts and constant urge to help & support local craftsmen. We were fond of Indian clothes and always discussed our outfits for family weddings and gatherings. It seemed authentic and rooted then, which led to the creation during this pandemic. The COVID-19 crisis made us realize how we could do our bare minimum and lend support towards the needy, baring in mind it was made by the local and completely accessible to the masses. We wanted to keep our collection authentic and basic for people to engage with them on a regular basis and...